Privacy Policy

Your privacy really matters. At ACF, we have a few fundamental principles :

  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
  • We don’t sell any of your personal information

Below is our privacy policy, which incorporates these goals.

This policy has been largely inspired by Automattic privacy policy, and is available under a Creative Commons ShareAlike license, which means you’re more than welcome to steal it and re-purpose it for your own use.

If you have questions about deleting or correcting your personal data please contact our support team.

Information We Collect

We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better.

We collect information in two ways: if and when you provide information to us (such as purchasing an ACF PRO license or registering an account on our support forum) and automatically through operating our services (such as activating an ACF PRO license on your website). Let’s go over the information that we collect.

Information You Provide to Us

It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information. Here are some examples:

  • Basic Account Information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for an ACF Forum account to provide a username and email address–and that’s it. You may provide us with more information–like your name–but we don’t require that information to create your account.
  • Public Profile Information: If you have an account with us, we collect the information that you provide for your public profile. For example, if you have an ACF forum account, your username is part of that public profile, along with any other information you put into your public profile. Your public profile is just that–public–so please keep that in mind when deciding what information you would like to include.
  • Transaction and Billing Information: If you buy something from us, you will provide additional personal and payment information that is required to process the transaction and your payment, such as your name, credit card information, and contact information.
  • Communications with Us (Hi There!): You may also provide us information when you respond to surveys, communicate with our support team, or post a question in our public forums.

Information We Collect Automatically.

We also collect some information automatically:

  • Log Information: Like most website operators, we collect information that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request.
  • Usage Information: We collect information about your usage of our Services. For example, we collect information to authenticate a license activation or plugin update. We use this information to, for example, provide our Services to you, as well as get insights on how people use our Services, so we can make our Services better. This information includes the versions of ACF and WP installed, website name, website URL, website language and timezone.
  • Information from Cookies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We uses cookies to help identify and track visitors, usage, and access preferences for our services.

How We Use Information

We use information about you as mentioned above and as follows:

  • To provide our Services–for example, to set up and maintain your account, provide plugin updates, or charge you for any of our paid Services;
  • To further develop our Services–for example by adding new features that we think our users will enjoy or will help them to create and manage their websites more efficiently;
  • To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;
  • To monitor and protect the security of our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of ACF and others;
  • To communicate with you about offers and promotions offered by ACF and others we think will be of interest to you, solicit your feedback, or keep you up to date on ACF and our products; and
  • To personalize your experience using our Services, provide content recommendations and serve relevant advertisements.

Sharing Information

We do not sell our users’ private personal information.

We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

  • Subsidiaries, Employees, and Independent Contractors: We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them.
  • Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information) and those that help us understand and enhance our Services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them.
  • As Required by Law: We may disclose information about you in response to a subpoena, court order, or other governmental request.
  • To Protect Rights and Property: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of ACF, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that ACF goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
  • With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties who are able to help solve a support ticket, such as your website’s host.
  • Published Support Requests: And if you send us a request (for example, via a support email), we reserve the right to publish that request in order to help us clarify or respond to your request or to help us support other users.

Information that you choose to make public is–you guessed it–disclosed publicly. That means, of course, that information like your public profile and comments are all available to others. Public information may also be indexed by search engines or used by third parties. Please keep all of this in mind when deciding what you would like to share.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.

Choices

You have several choices available when it comes to information about you:

  • Limit the Information that You Provide: If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services–for example, paid, premium plugins–may not be accessible.
  • Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about your account and legal notices.
  • Set Your Browser to Reject Cookies: ACF visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features may not function properly without the aid of cookies.

Privacy Policy Changes

Although most changes are likely to be minor, ACF may change its Privacy Policy from time to time. ACF encourages visitors to frequently check this page for any changes to its Privacy Policy.  Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contacting Us

If there are any questions regarding this privacy policy you may contact us by email: support@advancedcustomfields.com