Annual Survey 2023 Results

We ran our annual survey in 2023 and here are the results.

We launched the first-ever ACF Annual Survey earlier this year, and now we’re ready to share the results! Our sincere thanks to everyone who participated in the survey and helped us to discover how you’re using ACF’s fields and features. You’ve helped to focus the development team’s efforts on what matters most to you.

In addition, the survey data has helped us create a more complete picture of our users and how you’re using ACF to build WordPress sites.

The final results reveal interesting insights about ACF and how you’re using it, but it doesn’t stop there. We also took the opportunity to ask you about your preferred deployment methods, favorite page builders, and much more.

Dive into the results below.

Results

What best describes your role with using ACF?

Answer # %
Developer/Engineer 1,650 81.24%
Business Owner 142 6.99%
Designer 156 7.68%
Editor/Marketer 25 1.23%
Other 58 2.85%
TOTAL 2,031

Many of the “Other” responses to this question were combinations of existing choices, such as “Designer/Business Owner/Developer,” and “Developer/Designer.”

Which of the following best describes how often you use ACF when building WordPress sites?

Answer # %
I use ACF for all of my sites 1,426 70.23%
I use ACF for some of my sites 605 29.77%

Which of the following best describes your work?

Answer # %
I work at an agency 929 45.74%
I am a freelancer 765 37.67%
I work at a brand 248 12.21%
Other 89 4.38%

How many developers work at your company?

Answer # %
Sole developer 148 11.7%
1 – 3 662 52.38%
4 – 10 313 24.76%
11 – 20 61 4.83%
More than 20 80 6.33%
TOTAL 1,264

How many sites do you maintain ongoing client support for in a given month?

Answer # %
0 – 10 597 35.79%
11 – 50 713 42.75%
51 – 200 305 18.28%
201 – 500 43 2.58%
More than 500 sites 10 0.6%

What types of WordPress sites are you typically building?

Answer #
Classic WordPress – PHP templates with the block editor disabled 1,143
Block based using a block theme 668
Full site editing theme with the block editor 382
Hybrid – Some FSE, some block editor, some classic 786
Page Builder sites, using a page builder 675
Headless WordPress sites 292
Other 114

Please note that respondents could enter more than one answer for this question, so the total number of replies is greater than the number of people who participated in the survey.

The “Other” option drew an eclectic mix of responses, such as “Heavy utilization of ACF for creating equivalent blocks, but allow focus on content instead of design/formatting,” “I build custom themes and use a mix of custom blocks and core blocks for page layouts,” and “I create custom themes from scratch for my clients.”

How would you rate your most recent support experience with ACF?

Answer # %
1 – Not at all helpful 11 1.59%
2 16 2.31%
3 104 15.03%
4 233 33.67%
5 – Very helpful 328 47.4%

How important is ACF to your development workflow?

Answer # %
1 – Not at all important 12 0.74%
2 30 1.84%
3 125 7.67%
4 290 17.79%
5 – Very important 1,173 71.96%
TOTAL 1630

How do you typically use the block editor for your sites?

Answer # %
Building custom blocks with ACF Blocks 634 55.52%
Building custom blocks with React 52 4.55%
Using WordPress native blocks 320 28.02%
Other 136 11.91%
TOTAL 1,142

A deeper look into the “Other” category provides interesting insights into how people are using ACF Blocks and the block editor.

Of the 154 respondents who selected “Other,” 82 indicated they use ACF Blocks in some way, usually in combination with WordPress native blocks or custom blocks built with React. Adding these to the respondents building exclusively with ACF Blocks, we find that a total of 62.7% of respondents (716 people) are using ACF Blocks to create custom blocks.

Which third-party ACF plugins have you used?

Answer #
ACF Extended 527
Advanced Custom Fields: Gravity Forms Add-on 427
ACF Content Analysis for Yoast SEO 389
ACF: Better Search 355
ACF to REST API 309
Advanced Custom Fields: Table Field 239
ACF Field For Contact Form 7 153
ACF Quick Edit Fields 150
ACF Columns 136
ACF Theme Code Pro 132
ACF Options Page Admin 126
ACF Custom Database Tables 115
Advanced Forms Pro 113
Advanced Custom Fields: Nav Menu Field 102
ACF Photo Gallery Field 96
ACF Options For Polylang 95
ACF Post-2-Post 93
ACF RGBA Color Picker 88
ACF qTranslate 41
Frontend Admin by DynamiApps 20

How often do you use the following ACF fields?

For this question, we asked ACF users to rank how often they used each field (Never, Sometimes, Frequently, or Always). The table below shows the results of the “Always” score for each field, ranked by number of respondents.

Field # %
Text 1,246 76.21%
Text Area 1,002 61.89%
Image 960 59.55%
Repeater 845 52.98%
WYSIWYG Editor 758 47.11%
True / False 628 39.50%
Link 617 39.00%
Select 582 36.74%
Checkbox 528 33.00%
URL 527 32.92%
Number 511 32.16%
Radio Button 480 30.17%
Email 460 29.02%
Flexible Content 444 28.19%
Post Object 418 26.44%
Group 394 25.21%
Tab 396 25.16%
File 346 21.86%
Relationship 339 21.44%
Page Link 319 20.29%
Taxonomy 287 18.12%
Button Group 268 17.22%
Clone 267 17.06%
Gallery 238 15.08%
Message 183 11.75%
Date Picker 174 11.04%
Accordion 155 9.92%
Date Time Picker 144 9.17%
oEmbed 138 8.91%
Range 131 8.49%
Color Picker 125 8.01%
Time Picker 121 7.71%
Password 86 5.59%
User 88 5.66%
Google Map 77 4.93%

Which page builder do you typically use?

Answer #
Elementor 298
Divi 91
Bricks Builder 60
Beaver Builder 54
WPBakery 52
Oxygen 52
Avada Builder 11
Breakdance 9
Cornerstone 7
ACF Flexible Content fields 5
Brizy 4
Cwicly 4

How long have you been using ACF?

Answers # %
0 – 6 months 34 1.91%
6 months – 1 year 30 1.68%
1 – 3 years 207 11.62%
3 – 5 years 606 34.03%
Since its early days and beyond 904 50.76%
TOTAL 1,781 100%

How comfortable are you with updating your WordPress site with the latest ACF version?

Answer # %
1 – Very uncomfortable 21 1.28
2 20 1.22
3 80 4.88
4 280 17.07
5 – Very comfortable 1,239 75.55

How likely are you to continue building sites with WordPress?

Answer # %
1- Very unlikely 19 0.98%
2 32 1.66%
3 115 5.96%
4 292 15.12%
5- Very likely 1,473 76.28%

Do you typically use version control in your site development?

Answer # %
Yes 1,020 62.50%
No 612 37.50%
TOTAL 1,632

Do you currently work on any WordPress multisites?

Answer # %
Yes 807 41.79%
No 1,124 58.21%
TOTAL 1,931

Do you use Composer for your site builds to manage dependencies?

Answer # %
Yes 447 27.39%
No 1,185 72.61%
TOTAL 1,632

What tool do you typically use for local site development?

Answer # %
Local 648 39.71%
I don’t use a tool for local development 292 17.89%
MAMP 238 14.58%
Docker 127 7.78%
Valet 70 4.29%
Other 64 3.92%
XAMPP 42 2.57%
Laragon 37 2.28%
WAMP 36 2.2%
Vagrant 25 1.53%
Lando 22 1.35%
DDEV 8 0.49%
Homebrew 8 0.49%
DevKinsta 8 0.49%
LAMP/LEMP 7 0.43%
TOTAL 1,632

Which of the following deployment methods do you use? Select all that apply.

Answer #
FTP 1,018
Git Push on WP Engine 290
WP Migrate 404
All-in-One WP Migration 369
GitHub Action 266
Bitbucket pipelines 157
Local MagicSync 66
Other 240
None – I work directly in a site environment 223
Duplicator 214
WPvivid 59
Migrate Guru 36
DeployHQ 31
GitLab 20
Git Push (non-WP Engine) 17
UpdraftPlus 16
Local 13
Git Pull 7
Circle CI 7
Beanstalk 6
ManageWP 6
DeployBot 5