Key points:
- Default WooCommerce product pages are often insufficient for optimal sales performance, requiring customization to improve user experience and conversion rates.
- Store owners can customize their product pages through three methods: WordPress Site Editor for basic visual changes, page builders/plugins for enhanced functionality, or custom code for complete control.
- Advanced Custom Fields (ACF®) provides a powerful way to add structured product data, improving both customer experience and SEO without complex coding.
- Custom code modifications should follow best practices including using MU plugins, staging environments, and proper version control.
- The choice of customization method depends primarily on technical expertise and specific store needs, with solutions available for all skill levels.
WooCommerce offers a solid foundation for your product pages, but let’s face it – the cookie-cutter designs just don’t cut it. Generic layouts fail to capture customer attention and can also hurt your sales, especially when important product information is buried under uninspired designs. Add the fear of “breaking” your site while customizing, and it’s no wonder so many store owners hit a wall.
In this guide, we’ll explore a range of customization methods – whether you’re using the Site Editor, a page builder, or diving into custom code. We’ll also look at how custom fields can be integrated, offering flexibility and enhancing any approach.
No matter your skill level, you’ll learn actionable steps to create product pages that resonate with your audience, boost conversions, and keep your store running smoothly. Better product pages lead to better user experiences, and ultimately, higher sales – let’s get you started down that path.
How to boost your conversions with WooCommerce product page customization
If you think your default WooCommerce product pages are good enough, think again. Baymard Institute’s study on product page performance found that 44% of sites have a poor-to-mediocre product page UX – leaving plenty of room for improvement.
Your product pages are often the first impression a potential customer gets and, if they don’t provide enough information or are difficult to navigate, you’re losing out on conversions.
By default, WooCommerce gives you basic elements like product title, images, price, short description, and an Add to Cart button. But that’s just scratching the surface. Customizing your product pages allows you to go beyond these basic fields, offering a richer, more informative experience. Think additional details like size guides, product specs, customer reviews, related products, and clear calls to action – all tailored to your store’s branding and design.
The benefits? For starters, better product pages mean fewer support queries, as customers can easily find the information they need. You’ll also improve your SEO with structured data, making your products more discoverable. And, of course, all of this leads to higher conversions, increased average order value, and ultimately, more revenue.
Custom product pages are a growth strategy.
3 ways to customize your WooCommerce product pages
There are three main ways to customize: using the Site Editor, plugins, or custom code. Each method serves a different need and skill level, from no-code solutions to full control. Here’s how to make it work for you.
1. Simple changes using the Site Editor
With block themes and the Site Editor, WooCommerce store owners can visually customize product pages without writing code.
Through drag-and-drop editing, users can adjust layouts, typography, and colors. You can easily rearrange product titles, images, prices, and descriptions using the block editor, and incorporate WooCommerce-specific blocks for product displays.
This is ideal for creating visually engaging product pages, ensuring consistent branding, and designing unique layouts for categories or promotions.
Here’s a simple walkthrough to get you started:
- From your admin dashboard, go to Appearance > Editor to open the Site Editor. If you can’t see this option, it means you’re using an incompatible theme and can’t proceed further unless you switch to a different one.
- Click on Templates, then click the WooCommerce tab or scroll to the bottom of the page, where you should find the Single Product template.
- Click on the template to open it in the Block Editor that you know and love.
While the Site Editor is beginner-friendly and perfect for fast design tweaks, it can’t extend site functionality like other customization methods, limiting advanced changes.
2. Customizing pages using page builders and plugins
Page builders like Divi and Elementor let WooCommerce store owners quickly design product pages without coding. Use drag-and-drop tools to customize layouts, galleries, and product elements (titles, prices, buttons).
If even that sounds like too much work, most major page builders give you ready-made WoCommerce templates that you can import and use as-is. For instance, here’s what a product page looks like in the Eco Shop Website Kit from Elementor:
Plugins like Advanced Product Variation and Advanced Product Fields for WooCommerce add features like color swatches, variation galleries, and interactive previews.
Page builders and simple plugins are perfect for beginners, offering time-saving solutions with fixed features. However, for more complex customizations, like detailed product specs or custom fields, you’ll need to look into a more enhanced solution like Advanced Custom Fields (ACF®), which we’ll explore later.
3. Using code to customize WooCommerce product pages
Custom code gives you the ultimate control over WooCommerce product pages, unlocking endless possibilities for design, features, and functionality. If you’re an experienced developer, you’ll appreciate the ability to tailor every aspect of the product page to your needs.
There are three main approaches to this: CSS, PHP, and hooks and filters.
CSS is your go-to for fine-tuning the visual elements – things like colors, fonts, and spacing. Want to make your product gallery pop or adjust how product images are displayed? CSS has you covered, without touching any functionality.
For example, the CSS snippet below adjusts the layout of the product gallery by setting a three-column grid and adding spacing between images:
.product-gallery {
grid-template-columns: repeat(3, 1fr);
gap: 20px;
}
PHP is where you go when you need to modify or extend core functionality. You can tweak how WooCommerce processes and displays product data or even overhaul the entire product page layout.
For example, the PHP code below adds custom content, like a special offer, to the product summary:
add_action('woocommerce_single_product_summary', 'custom_product_info', 20);
function custom_product_info() {
echo '<div class="custom-info">Special Offer</div>';
}
Hooks and filters are your tools for injecting custom content or functionality into WooCommerce without messing with its core files. Want to add a custom banner or modify the price display? This is the cleanest way to do it.
For example, the filter below modifies the product price display by wrapping it in a custom “discount” class:
add_filter('woocommerce_get_price_html', 'custom_price_html');
function custom_price_html($price) {
return '<span class="discount">' . $price . '</span>';
}
Manual customization is undoubtedly the most complex option, but you can make it work by keeping the following best practices in mind:
- Avoid adding custom code to functions.php: Customizations will be lost when switching themes. Use a must-use (MU) plugin instead to ensure persistence across theme changes.
- Always test in a staging environment: Safely check your changes in a staging site before deploying them live to avoid breaking the site or disrupting the user experience.
- Implement version control: Use Git or another version control system to track changes, collaborate, and quickly revert to previous versions if needed.
- Back up your site: Always back up before making modifications to safeguard against potential issues and data loss.
- Follow WordPress coding standards: Ensures maintainable, clean, and compatible code that integrates smoothly with other themes and plugins.
- Consider performance: Avoid heavy customizations that could slow down your site. Focus on efficient, lightweight changes to preserve speed and user experience.
Supercharge your product pages with custom fields
When optimizing your WooCommerce product pages, customization goes beyond just tweaking the look. Let’s take a furniture store as an example. The default WooCommerce product pages give you a product title, description, price, and images – but that’s just the start. For a sofa or dining table, you need to show details like fabric types, wood finishes, dimensions, and maybe even care instructions.
The real power lies in having granular control over product data, but WooCommerce doesn’t handle this well out of the box. ACF comes to the rescue by allowing you to add custom fields for every piece of important product info.
Instead of cramming all your custom data into a generic description box, ACF lets you organize it in structured, easy-to-read formats. You can create specification tables, custom information tabs, or even conditional content based on product variations – making it clearer and easier for customers to make decisions. After all, according to Salsify, more than half of consumers say they won’t buy a product if the information is incomplete or poorly presented.
So, why should you care about adding custom fields to your product pages?
- Better data for conversions: Detailed, well-organized product specs can make all the difference. Imagine showing fabric choices or offering dimension guides right alongside product images. This extra info reduces uncertainty and helps customers make faster, more confident purchases.
- SEO benefits: Structured data makes it easier for search engines to crawl and index your products, improving visibility in search results and driving more traffic to your site. That means more eyes on your products and more opportunities for conversions.
- Enhanced user experience: ACF helps create a more intuitive shopping experience. Whether it’s showing different fabric options based on a variation or displaying specific care instructions only for certain products, custom fields let you display just the right information at the right time.
ACF is a fully loaded toolkit that gives you flexibility. You control exactly what data you add (text, images, dropdowns, repeaters, etc.), where it goes, and how it’s presented.
For those who aren’t coding experts, ACF integrates with popular page builders, letting you add custom fields to the frontend without touching a line of code. And for developers, the ability to pull custom field data into WordPress blocks – thanks to the Block Bindings API – opens up even more possibilities for custom layouts and content.
Ultimately, ACF strikes a perfect balance: Developers get full control, but non-developers are still empowered to update and manage product pages without breaking anything. It’s a solution that scales as your site grows, offering structured, rich product data that drives better SEO, a smoother user experience, and, ultimately, more conversions.
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How to customize your WooCommerce product pages using Advanced Custom Fields
The free version of ACF offers developers a straightforward way to add tailored features and refine the user experience on their WooCommerce product pages.
Start by downloading ACF for free from the official website to ensure you’re working with the latest secure and supported version.
Customization begins with creating a field group from the dashboard by going to ACF > Field Groups > Add New. ACF’s interface makes it easy to define fields, with more than 30 field types available, such as text, image, and dropdowns.
For example, you could set up fields for product details like “Material Composition,” “Usage Instructions,” or “Warranty Terms.” Field groups can be applied specifically to products or variations, allowing for precise control over how and where your custom data appears.
Data entry is effortless, with the ability to input information directly in the WordPress admin panel. For instance, you can add detailed care instructions or promotional highlights for individual products.
Bulk editing simplifies the process for larger catalogs, and data can be imported from external sources to scale your efforts efficiently.
On the frontend, displaying these custom fields can be achieved through three main methods:
- Visual builders: Use ACF field integrations in visual builders like Divi and Elementor to map custom data visually without coding. Ideal for non-developers or those seeking a faster implementation.
- PHP in theme templates: Use functions like get_field() or the_field() to directly display custom field data within theme templates. Best for granular control and performance.
- ACF Blocks (PRO only): Create and bind custom Gutenberg blocks for dynamic, reusable field displays. Preferred over shortcodes for security, performance, and a modern editing experience.
Scaling up: Advanced product customization with ACF PRO
For stores that need more than the basics – think enterprise-level customizations or highly detailed product pages – ACF PRO takes WooCommerce to the next level with a full toolkit for serious developers.
Some of the features it unlocks include:
- Repeater fields that add dynamic, repeatable content sections. Use them to create additional specification fields, such as dimensions, materials, or technical details, without hardcoding them into your template.
- ACF Blocks that let you build and bind custom blocks for Gutenberg. Use them to display product-specific banners, promotional highlights, or custom pricing tables directly on product pages.
- Gallery fields where you can showcase multiple images in a structured format. Use them to highlight different angles, variants, or use cases of your product in an elegant, customizable gallery layout.
ACF PRO is perfect for developers building bespoke WooCommerce stores with detailed product specs for enterprises, manufacturers, or retailers. It’s the tool for turning intricate product data into an engaging, visually cohesive frontend experience.
Start customizing your online store with confidence
WooCommerce offers many ways to customize your store – no “right” approach exists. Whether you’re using visual tools, page builders, or digging into code, the key is picking what makes sense for your store and skill level.
Sometimes, a simple visual tweak is all you need; other times, you’ll need more advanced control over product data, and that’s where you’d benefit significantly from using ACF.
ACF is the go-to choice for professionals because it offers flexibility without complexity. You can add detailed specs, create custom layouts, and show unique content – all without being restricted by default templates. It’s about giving you the flexibility to craft product pages that are informative, engaging, and truly your own.
It’s time to level up your WooCommerce store. Start building custom, high-converting product pages today – get started with ACF for free today and take control of your eCommerce experience.
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